On Brand: Circular Sustainability

On Sustainability: Moving Towards a Circular Future with Cyclon

At On, sustainability isn’t a buzzword — it’s a mission. For years, the Zurich-based On team has been driven by a bold ambition: to revolutionise the way performance footwear and apparel are made, owned, and reused. The goal? A truly circular, sustainable system that reduces waste and protects our planet.

Every team member at On believes it's time to rethink product design — not just how products perform, but how they’re produced, consumed, and eventually recycled. Right now, the world is filled with products made in a linear lifecycle. These products follow a “make-use-dispose” model, ultimately ending up as waste — with devastating environmental impact.

On is challenging that model by committing to circularity — a philosophy where materials are continually reused and recycled, working in harmony with Earth’s limited resources rather than simply delaying their depletion. It’s about building better systems, not just better products.

Introducing Cyclon: The Shoe You’ll Never Own

One of the most exciting results of this commitment is the launch of the Cyclon — a high-performance running shoe that is also 100% recyclable. On calls it “the shoe you will never own,” because it’s designed as part of a subscription model: when your Cyclon shoes reach the end of their life, you return them to On, and receive a new pair — while the old pair gets recycled into future performance gear.

Designed to reduce its footprint from the outset, the Cyclon comes in a single white colourway — eliminating the need for dyes or chemicals. But don't let the minimal design fool you. This shoe is built with the same performance pedigree that On is globally recognised for — responsive, lightweight, and designed to go the distance.

A Brighter Future, One Step at a Time

On’s push for sustainability goes beyond a single shoe. Every new product and process is developed with circularity in mind — from the materials used to how it’s packaged and shipped. The long-term mission? Reduce waste, pollution, biodiversity loss, and CO₂ emissions, while maintaining the premium quality runners expect from the On brand.

As a proud distributor of On in South Africa, Tifosi Sports is excited to support these forward-thinking efforts. Together, we are moving onwards and upwards — with performance, purpose, and the planet in mind. This is what it means to run on clouds.