The Dynamic partnership between Tifosi Sports and Run Walk for Life: A step towards healthier lives

Run Walk for Life (RWFL), a beloved South African organisation headquartered in Johannesburg, has been making strides towards healthier living since its founding in 1983. With a mission to provide a structured, comprehensive and supervised exercise and nutrition programme, RWFL is dedicated to helping those who are often not attracted to exercising at conventional gyms and athletics clubs, or who are looking to add a fitness regime to their lives with support and encouragement from a community.

The evolution of RWFL

RWFL has blossomed into a network of over 89 active franchises, serving more than 32,000 members across South Africa, Zimbabwe, and the United States (where it's known as SweatStep). RWFL offers a warm and supportive environment where members can begin their fitness journey with personalised programmes tailored to their unique needs.

The perfect fit: Tifosi Sports and RWFL

Tifosi Sports, the exclusive distributor for the innovative On brand in Southern Africa, caught RWFL’s eye in their search for a technical shoe partner. RWFL CEO Matthew Grossett expressed his enthusiasm for this partnership, “RWFL is a business that is founded on science, and everything that we do has a scientific underpinning – we thus needed a partner who had similar principles – and the partnership with Tifosi Sports provides this.”

Tifosi Sports’ Chief Operating Officer, Caroline Greyling, added “Run Walk for Life and On share a common goal – to get people moving. Through our mutual passion for community, we bring people together in various forms of movement.”

A successful collaboration

The collaboration between Tifosi Sports and RWFL has been nothing short of transformative. Introduced to RWFL members three years ago, On’s footwear quickly became a favourite. Today, more than half of RWFL members proudly wear On shoes, a testament to the brand’s quality and appeal. Tifosi Sports goes above and beyond, offering technical advice, sponsoring events, and supporting the ambassador programme. Testing stations across the country allow RWFL members to experience and test On footwear firsthand, further cementing this wonderful partnership.

This partnership has developed into exciting opportunities, including a unique collaboration where passionate entrepreneurs can win a Run Walk for Life franchise, a pair of On shoes, and a special hamper!

Expert Advice from RWFL

Matthew Grossett encourages those starting their fitness journey to seek specialised guidance rather than following generic programmes. An individually tailored programme, run by professionals, ensures a more enjoyable and sustainable experience. He also highlights the importance of community and support, suggesting joining groups of similar fitness levels for motivation and encouragement. Additionally, Grossett emphasises the necessity of the right footwear for comfort and injury prevention, recommending consulting a specialist to find the perfect shoe.

A bright future

The partnership between Tifosi Sports and RWFL is a shining example of how shared values and a commitment to scientific principles can lead to mutual success. As RWFL continues to grow, this collaboration with Tifosi Sports promises to strengthen, guiding both organisations toward a healthier and more active future for their fans and followers.

Bronwen Maynier and Mandy Bakos da Silva – RWFL participants