Tifosi Sports gets behind the ABSA Cape Epic race for the 6th year in a row
Tifosi Sports and the On brand are proud to announce that they will once again be the official off-the-bike sports shoe partner for the ABSA Cape Epic taking place from 19 to 26 March 2023.
Since the start of the partnership in 2018, Tifosi Sports, representing On Running in South Africa, has brought comfort and style to the ABSA Cape Epic. The relationship between the ABSA Cape Epic and the On performance brand of shoes and apparel enters its 6th year in 2023.
This year’s event will cover a distance of 658km and will feature some of South Africa’s most pristine mountain biking routes and terrain. The route includes some long and tough stages and together with the varied weather that the South African Western Cape region has to offer at this time of the year, all 15 775 metres of climbing on the route is sure to test every rider.
“The innovative design of the latest On running shoes makes them light and comfortable. The staff at past ABSA Cape Epic events have commented on the comfort and durability of the On shoes worn while supporting the riders each day and ensuring the event runs smoothly,” says Vibeke Moore from Tifosi Sports. “Similarly, many riders use our shoes to put their feet up and recover as the lightness of the shoes lessens foot and leg fatigue assisting a faster recovery after a hard day’s ride on the track.”
Michael Flinn, Managing Director of the ABSA Cape Epic, remarked, “The 6 year-long partnership has flourished as both brands focus on innovation and exacting standards. At the same time, we both believe in igniting the human spirit through the power of moving people. Tifosi Sports and the On brand allow the team to look stylish and feel comfortable while working long hours at our event. The Tifosi Sports Team provide On footwear for the full-time staff of the ABSA Cape Epic as well as the announcers and commentators. There will be a great selection of On shoes available for purchase during the event in the merchandise store, a firm favourite with our riders every year.”
Tifosi Sports is the official distributor of the On brand in South Africa and the neighbouring countries.