Tifosi x On – 6 Years of ABSA Cape Epic Partnership

Tifosi Sports and On Renew Partnership with the ABSA Cape Epic for 2023

Tifosi Sports and the On brand are proud to once again serve as the official off-the-bike sports shoe partner for the ABSA Cape Epic, taking place from 19 to 26 March 2023.

This marks the sixth year of the partnership, which began in 2018. Since then, Tifosi Sports has helped bring the performance, comfort, and Swiss-engineered style of On Running shoes to one of the world’s most prestigious mountain bike stage races.

Pushing Limits on the Epic Trail

The 2023 edition of the ABSA Cape Epic covers an intense 658km, featuring some of South Africa’s most rugged and picturesque mountain biking routes. Riders will face 15,775 metres of climbing, tackling a variety of weather conditions across the Western Cape. Every stage of the race promises to test the endurance and spirit of each participant.

“The innovative design of the latest On running shoes makes them light and comfortable,” says Vibeke Moore from Tifosi Sports. “The staff at past events consistently praised the durability and all-day wearability of On shoes, which help them stay comfortable while supporting the riders. Many cyclists also choose to recover post-race in On footwear to reduce leg fatigue and speed up recovery.”

A Partnership Built on Innovation and Endurance

Michael Flinn, Managing Director of the ABSA Cape Epic, reflects on the partnership: “Our six-year relationship with Tifosi Sports and On has flourished due to our shared focus on innovation and high standards. We also both believe in igniting the human spirit through movement. On footwear allows our staff to stay energised and stylish while working long hours on the ground.”

As part of the collaboration, the full-time staff, announcers, and commentators of the ABSA Cape Epic are outfitted with On shoes courtesy of Tifosi Sports. Riders and spectators can also shop a wide range of On shoes at the merchandise store during the event—a consistent crowd favourite year after year.

Tifosi Sports is the official distributor of the On brand in South Africa and surrounding countries, proudly bringing performance and lifestyle innovation to athletes across the region.