Dance in SA: From Streets to Olympics!

Street Dance: A Sport That Moves with Purpose

By Mandy Bullock, President of Street Dance Association – The movement of dance took a long time to be recognised not only as a sport but also as a symbolic form of artistic expression. Street Dance is an ideal platform for children – a stress reliever, excellent for self-discipline, great for building confidence and character, and of course, tons of fun.

The dance sports culture celebrates every child. True expression only needs a pair of shoes and a passion. With every step, you soon realise doors are nothing but hurdles in life – and dancers don’t just jump over them, they skip the beat with them. In today’s saturated world, who doesn’t need a break where the music can guide you?

The partnership with Tifosi Sports, the South African distributor of On – also known for delivering the sensation of running on clouds – makes perfect sense. One of the values of this Swiss-based brand is to ignite the human spirit through movement, which strongly resonates within the dance community.

Raising the Bar for Dance as a Sport

The Street Dance Association launched the Club League in 2022 to promote dance as a sport. We are proud to be part of such an inspiring journey. Witnessing kids compete from school to club to nationals – and ultimately raising their country’s flag in Austria – has been truly heart-warming.

This partnership has empowered us to support these talented young dancers by providing high-performance products with the lowest possible footprint – engineered for circularity. While the Cloud X was initially recommended for this movement style, winners from the league chose various On models like the Cloudflow, Cloudflyer, and the stylish Cloudnova, which seamlessly transitions from performance to lifestyle.

The Tifosi Sports team once again delivered by offering a unique demo opportunity at this year’s Dance League – Grand Slam, hosted in August 2023 at Curro Aurora Sundowner. Dancers had the chance to perform on stage wearing the ultra-bouncy Cloudmonster. The "athlete spirit" clearly drives everyone at On, as they continue re-engineering shoes for better performance and experience.

Giving Every Learner a Chance to Shine

For learners not drawn to traditional school sports, choosing dance as a sport offers a platform to shine. To find out more about street dance and the various dance clubs around South Africa, visit: www.streetdanceassociation.co.za