January 05, 2024

Once again, it has been an active year for the team at Tifosi Sports and On, with many new styles of running shoes and apparel being introduced to our range of products and to the South Africa consumers that love the On brand.

As 2023 drew to a close and the start of a new year, it’s time to review the achievements we have made, the goals we have reached, and of course, the shoes from On that have provided us with the highest excitement since launch, coupled with the significant levels of improvement in design, technology and performance.

Here are our customers’ choice of the top five On performance shoes for 2023:

No 5: The Consistent Performer – The Cloudstratus 3.0

The superb cushioning in the new Cloudstratus 3.0 brings the running on clouds concept home for every athlete. The improved double CloudTec® in this technical and supportive shoe helps deliver softer landings, making those runs from 5km to marathon distance that much easier on the feet and legs. The forefoot of the shoe provides a wide fit and a much better heel grip. The star-lacing system ensures more stability and less chance of your foot slipping in the shoe while running. The outsole has an excellent rubber grip, adding to the overall stability of the shoe and providing more traction on the road.

The Cloudstratus 3.0 is perfect for urban runs and is versatile enough to work as a training shoe – and it looks good too!


No 4: Bringing the Passion – Cloud X3

This best-seller style from On just got better in 2023. The Cloud X3 is super reactive while remaining lightweight – a key feature of this style - it weighs just 243 grams. This performance training shoe delivers a little more speed for your short distance runs and more bounce for your gym sessions. It is ideal for recovery runs, short road runs, interval training and everyday training. The shoe’s re-engineered 3-layer upper mesh allows for improved breathability and also helps On's sustainability endeavours by using 90% to 95% recycled materials. The improved star-lacing, enhanced CloudTec® and Speedboard® all work together to provide even more stability as well as an improved fit.

This is an On shoe that you will never want to take off your feet.


No 3: Pursuing Excellence – Cloudventure 3.0

Most South African trails “ask you” to bring your best. With the launch of the third-generation Cloudventure off road shoe, On now has a trail shoe with a softer upper that feels light and delivers a stronger and better grip. This On off-road shoe is ideal for trail walkers and runners that need the best shoe to help navigate those tricky and technical trails with a lot more ease. The additional comfort feel of the Cloudventure 3.0 comes from the softer upper and flexible tongue wings together with the newly enhanced Helion™ superfoam and improved CloudTec® outsole. The new slingshot Speedboard® in the sole delivers more stability and immediate feedback whilst the improved Missiongrip™ outer sole gives the adventurer more grip on most surfaces.

Priced at R2999.00, this trail shoe from On offers exceptional value in the premium shoe brand category.  


No 2: The Every-day Athlete – Cloudsurfer 7.0

The Cloudsurfer 7.0 has become one of the more popular On performance shoes in 2023. This shoe incorporates On’s newly launched CloudTec® Phase midsole technology which promotes a smoother ride with outstanding cushioning and lighter landings – all these features assist to take the pressure off the joints in your feet. This added comfort makes the Cloudsurfer 7.0 perfect for short to medium distance urban runs.

When designing this latest version of the Cloudsurfer, On used Finite Element Analysis (FEA) technology to test how every component of the shoe prototype works during a run. Using invaluable insights from this method, On created the optimal midsole in the Cloudsurfer 7.0 to deliver seamless weight transfer in the sole from heel to toe.

This supreme level of cushioning allows runners to truly feel like they are running on clouds.


No 1: Champion of Champions - Cloud 5 (our number one best seller)

“Defying gravity” with further enhancements to both the CloudTec® and Speedboard® in this latest version of this iconic style, the Cloud 5 delivers ultimate cushioning for an all-day sneaker style shoe.

It is a lightweight shoe - just 203 grams for the ladies sizes - and its "comfortable feel" design allows for energy transfer and an improved forward motion sensation. The upper mesh is breathable and antimicrobial, thereby reducing foot fatigue and promoting freshness and coolness of the foot all day.

With many colour options for both men and ladies, the Cloud 5 is a “must shoe” for every promenade walk or for your next boardroom meeting.

As always, On has delivered on their promise to keep designing the best premium brand performance shoes that offer excellent comfort and support - making their shoes the best choice for runners and every-day active individuals and customers looking for a comfortable but really light, good looking shoe.

When it come to the feeling of “running on clouds” in style and comfort, the Team at Tifosi Sports in South Africa and On in Switzerland feel that we have delivered on this promise in 2023.