Launch of the latest running shoe - the new On Cloudflow 4 with more speed and added forward motion

The Cloudflow from On is back in 2023 with yet another new version that gives these popular running shoes a similar feel to the previous generation but with significant improvements in performance and cushioning.

The new Cloudflow 4 shoe is now one of the lightest On Cloudflow shoes ever designed. It weighs 200 grams in the women's size range and 235 grams for the men's sizes.

So what makes this 4th edition of the Cloudflow running shoe so different from its predecessors?

The brand-new upper of this shoe, made from 100% recycled polyester, draws inspiration from the layout of the fast, carbon-infused Cloudboom Echo 3 performance shoe. The end outcome in the new Cloudflow is a speedy and lightweight road running sneaker that offers enhanced airiness during those scorching summer workouts and running training sessions.

The new Cloudflow is now ideal for fast training sessions as well as 5km to half marathon races – especially for the lighter foot runners.

The new Cloudflow 4 has a fast Speedboard® (with improved stiffness and strength) as well as CloudTec® in Helion™ dual-density superfoam throughout the shoe. This is similar to its previous versions, however more "rubber in the sole" helps this new design from On to absorb more shock and give further protection to your knees and feet – effectively more impact absorption. “You will feel it” – that is the message from the lab shoe designers at On in Zurich. The grip rubber pads in the outer sole have also been improved to enhance traction on wet surfaces.

The final outcome is a shoe that is even more receptive - providing next-level energy return, more strength, efficiency, and more gentle impacts for your legs. Essentially, the shoe's new sole technology enables a more cushioned stride. If it is "fast" you are looking for in a On running shoe then the new Cloudflow 4 is definitely one to consider.

Basic facts of this On shoe:

Type: Neutral
Use: Fast Training
Weight 200g - 235g
Drop 9mm

Product Codes: 3WD30110299 / 3WD30112312 / 3MD30100340 / 3MD30100299 / 3MD30101503 / 3MD30102312 / 3MD30100248

From 4 October 2023, the On Cloudflow 4 is available for purchase from various stores and online platforms in South Africa.

Check out our extensive range of On shoes and apparel on our website: