How Tifosi Sports Took On to New Heights in South Africa
The team at Tifosi Sports has truly proven that our culture of “One Team” and our drive to move “Onwards and Upwards” is paying dividends — elevating our business achievements and market share in South Africa.
Our product range may be nicknamed QC, OC, Cloud or “Roger Federer shoe,” but the brand we distribute in Southern Africa has a simple name — On. Powered by proprietary cloud‑based sole technology, On is making inroads with everyday walkers, runners and extreme athletes.
Globally, On continues to challenge established running brands. From cloud‑based cushioning to sustainability initiatives, their performance shoes and apparel are designed to minimise environmental impact.
From 2023, up to 75 % of polyester in On’s uppers will be recycled content—a core part of their eco‑responsibility strategy.
Since launching On in 2017, Tifosi Sports has achieved over 45 % annual sales growth, steadily increasing market share in South Africa’s road-running and trail communities.
Product Spotlight (Our Top Performers of 2022)
Topping our sales charts in 2022 was the Cloudmonster. Its rocker‑shaped design and big CloudTec® elements deliver energised runs, from 5 km sessions to full marathons.
The versatile Cloudwander and new models like the Cloudeclipse also prove popular across varied terrain and distances.
Trail Triumph (Conquering Off‑Road Adventures)
Trail performance is led by the Cloudultra, with Missiongrip™ and Helion™ CloudTec® offering durability and comfort. It's become the go-to for long-distance trail runners in SA.
Combined with the Cloudwander, our trail line continues to support explorers seeking grip, agility and cushioning.
Everyday Versatility (The Rise of On Lifestyle)
Day-to-day comfort and style come from models like the Cloudtilt, Cloudmonster, and the ever-reliable Cloudrunner 2. Each delivers an all-day wearable feel whether you're running errands or chasing a new personal best.
Expanding the Apparel Range (High‑End Performance Wear)
On’s performance apparel now includes jackets, tights, and gym-ready pieces each designed with technical fabrics and movement in mind. Tifosi continues to bring this growing range to South African runners.
Thank You for Supporting the On Journey
We thank our staff, retail partners and athletes who have helped grow On in South Africa. With your support, we're excited to see even more South Africans stepping out in On.
With gratitude,
The Tifosi Sports Team
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