July 10, 2024

The On Cloud X4 high performance shoe, launched on 4 July 2024, is a shoe born from running but made for everything. Whether you looking to hang out, work out or chill out - this training shoe could be the perfect match for your style, vibe and personality.

Designed by On in Zurich and imported into South Africa by Tifosi Sports, our Teams are excited to introduce this new shoe design to multisport fans looking for a flexible training shoe with responsive cushioning and adaptable support. This shoe is so versatile that you can seamlessly transition from squats to sprints to circuits and beyond.

At heart, the Cloud X4 is a high-performance training shoe designed for athletes and fitness enthusiasts. This On shoe features On's signature cloud-like cushioning, a comfortable fit, and a typically sleek design. Designed as a classic star lace-up shoe style with a removable cushioned insole, these On shoes are customisable to suit your preferences - even if using orthotics is your thing.

The newly designed X-shaped Speedboard® allows for more bend and flex needed in gym exercises requiring multilateral movement. The shoe structure allows your foot to move naturally, ensuring that each heel strike transitions smoothly into a powerful toe-off. The Helion™ superfoam in the Cloud X4 offers increased comfort compared to previous versions, and the additional heel padding provides extra comfort for individuals interested in short distance running.

Says Nick Zografos, CEO of TIfosi Sports - "Our customers continue to show great interest in the Cloud X range which has become one of our best sellers in recent years. Recent athlete's reviews of the newly launched Cloud X4 mention that these shoes offer lightweight energy return, even in extreme temperatures."

The energy return technology in the latest Cloud X4 means that every step you take will propel you forward with explosive energy. The upgraded breathable top is manufactured from 100% recycled mesh and features various colour options achieved through dope dying. This is On's contribution to the environment by using 90% less water in the colouring process.

According to Justin Wooven, the Cloud X4 is a great option for those athletes seeking a shoe that can handle intense workouts like mountain climbers, box jumps, and burpees. Wooven, the Technical Head at Tifosi Sports, highly recommends this shoe. "This lightweight training shoe is designed to provide stability and delivers flexible, high-performance cushioning for running, working out and completing circuits. Another characteristic of the shoe is the upper mesh knit made with recycled materials and provide high levels of breathability for your feet."

The On Cloud X4 is perfect for beginners, recreational CrossFit athletes, On fans, and anyone looking for a casual shoe.

Whether you're hitting the gym or going for a run, these training shoes will support you every step of the way.

For more information on the Cloud X4 colourways available in South Africa, check out: