Why people are talking about On Cloud shoes

While On manufactures a variety of running shoe collections, many runners casually refer to their footwear as “On cloud shoes.” But what exactly makes these shoes synonymous with the sensation of running on clouds?

Why Are They Called “On Cloud Shoes”?

The nickname “On cloud shoes” comes from the distinctive cloud-like pods visible on the sole of every pair. This is the brand’s signature CloudTec® cushioning system—an innovation that features individual cloud elements designed to compress upon impact and lock firm for a smooth toe-off. The result? A lightweight, cushioned, and highly responsive ride that truly feels like running on clouds.

Are On Cloud Shoes Popular?

Yes—On cloud shoes have become a firm favourite among runners, fitness enthusiasts, and casual wearers worldwide. Known for their perfect blend of performance and style, On shoes appeal to anyone seeking superior comfort and innovative design. The Swiss-engineered CloudTec® system has been embraced by professional athletes and weekend warriors alike, building a strong and loyal following across the globe.

With consistent growth in the global running shoe market, On continues to expand its reach with technical innovation and sleek design. Whether you’re chasing PBs or simply enjoying a comfortable walk, On cloud shoes have proven to be a popular and dependable choice.

Browse our collection of Men’s On Cloud Shoes or Women’s On Cloud Shoes to experience the cloud-like comfort for yourself.