Celebrating Eight Years of Partnership: Tifosi Sports and On Conclude a Successful Journey in South Africa

Since May 2017, Tifosi Sports has proudly represented On, the premium Swiss running brand, as its exclusive distributor in Southern Africa. This eight-year journey has positioned On as one of the most recognised and sought-after running brands across the region.

With unwavering dedication, Tifosi Sports introduced South African athletes and retailers to On's innovative designs — from the everyday Cloud style to cutting-edge performance models like the Cloudmonster and Cloudboom Max. These products quickly became favourites among runners seeking both comfort and elite performance.

Establishing On's Presence (2017–2025)

Through passion, collaboration and a shared commitment to excellence, Tifosi Sports laid a robust foundation for On's local growth. What began as an introduction in 2017 has evolved into a market-leading presence, with On becoming a trusted name for both casual and competitive runners alike.

Today, On is widely available in South Africa’s most prominent sporting goods stores and cherished by a growing community of runners and brand loyalists.

Looking Ahead (Transition in 2026)

As part of On’s global evolution, a new distribution model will take effect in South Africa starting 1 January 2026. Luminance Sport (Pty) Limited, part of the Surtee Group, will become the new official distributor for On in the region.

Tifosi Sports will continue to serve in our current role until 31 December 2025, ensuring a seamless transition for all retail partners and customers. Our team remains fully committed to upholding the exceptional standards that have defined our operations for over 15 years.

Gratitude and Acknowledgement

We wish to thank our dedicated staff, loyal retail partners, running clubs, athletes, ambassadors and customers who have been part of this incredible journey. Your belief in the On brand and in Tifosi Sports has been the driving force behind our success.

To the On global team — thank you for your trust, collaboration, and vision. It has been a privilege to share in your mission to ignite the human spirit through movement.

The Road Ahead

Though this chapter with On concludes at the end of 2025, Tifosi Sports remains committed to our mission: bringing premium, performance-driven sports brands to Southern Africa. Our journey continues — and we are excited for what lies ahead.

We will keep delivering exceptional service and continue to innovate with new opportunities that elevate sport and performance across the region.

To our valued partners and customers: business continues as usual through 2025. You can rely on us for the same high standards of professionalism, personal care and efficiency you've always known.

Here’s to the next stride forward — together, we will keep moving.