Why South Africa’s Ultra Runners Trust On for Endurance and Comfort

Ultra-endurance running—on both road and trail—has become a major movement among South African athletes. With a packed local calendar that attracts international attention, races like the Two Oceans Ultra Marathon & Trail, Sanlam Cape Town Marathon, Soweto Marathon, MUT by UTMB, and of course, the legendary Comrades Marathon, continue to grow in popularity.

There are countless inspiring stories of everyday runners achieving extraordinary feats at these events—from first-timers seeking better health to elite-level competitors. But no matter the goal, one thing remains true: success starts with the right footwear and apparel.

On Running has rapidly gained momentum in the South African ultra community. Known for delivering exceptional comfort and performance, On products have become a trusted partner for long-distance runners who want to go further, faster, and in more comfort than ever before.

Each On Running product is developed along a unique innovation path, meaning runners have a variety of highly functional options tailored to specific distances, terrains, and preferences. The versatility in the range makes it easy for athletes to choose exactly what suits them—whether they’re tackling a first 10K or an ultra marathon.

Durability is another key factor for endurance runners. On’s proprietary Helion™ superfoam is a highly resilient midsole material, engineered to perform in both hot and cold conditions while maintaining superior cushioning. Combined with On’s signature CloudTec® sole structures, every model delivers a custom blend of comfort, grip, and rebound for long-distance efficiency.

By the third quarter of the year, South African runners are already preparing for major qualifiers—and this is the ideal time to invest in the gear that will carry them across the finish line. Whether it’s for 1km or 100km, On Running has a solution for every step of the journey.

Discover the full range of On Running products from Tifosi Sports and experience what it truly means to run on clouds.

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