Is it a Swift finish or a Swift start?

The On Cloudswift 3: More Cushion, More Flex, More Urban Style

Over the past few months, we’ve met more and more elite athletes in search of the perfect shoe. Some want ultra-lightweight performance, others demand more cushioning—or ideally, an all-in-one solution. One athlete summed it up perfectly: “A couple of grammes won’t make a difference in your step—it’s the step that needs to be effortless.”

With patented CloudTec® cushioning, a supportive midsole built for pounding pavement (and dodging Joburg potholes), and elastic retraction thanks to a clever backstay design, the Cloudswift 3 offers a one-size-fits-all feel. It’s a major leap from the previous generation’s tight sock-like fit. You’ll notice more stretch, better shape recovery, and added volume—especially with a 29.6 mm heel height and a supportive 5 mm drop.

Now with more Helion™ cushioning in the midsole and a more flexible upper, the Cloudswift 3 provides a noticeably softer, smoother ride. Added padding keeps you going stronger for longer, whether it’s a morning 10K or an all-day urban adventure.

Style hasn’t been forgotten either. New urban-ready colours make this shoe as comfortable at a weekend café as it is at the finish line. It’s sleek enough to wear with shorts, versatile enough for jeans, and comfy enough to reward your feet post-run.

The Cloudswift 3 is simple, uniform, and performance-forward—designed to feel effortless and look effortless. A sleek upgrade from On, and a go-to for road runners and style-conscious athletes alike.