Over the course of months, we’ve been meeting more and more elite athletes who are serious about finding the most complete shoe. Some are looking for more lightweight shoes, others for more cushioning or an all-in-one. One athlete commented, “A couple of grammes won’t make a difference in your step—it’s the step that needs to be effortless.”

With patented cushioning, a midsole that provides support on hard pavement (or in the case of Joburg, potholes), and elastic retraction through the clever backstay design, it feels like a one-size-fits-all type of shoe. That’s a massive upgrade from the tight sock fit of the previous Cloudswift. There's more stretch in the Cloudswift 3, and it easily returns to its original form. You get more room too, with the heel height sitting at 29.6 mm and a heel-to-toe drop of a comfortable 5 mm for added support.

On added more Helion™ cushioning to the midsole while making the upper much more flexible. There's also extra padding to keep you going strong—maximising comfort mile after mile. And now, the Cloudswift 3 comes in more urban colours, making it just as suited for running as it is for everyday style. It's versatile enough to wear with jeans and sleek enough to rock with shorts and shades at the beach after a 21km run.

The Cloudswift 3 delivers an effortless feel—and an effortless look—bringing it close to perfection. Simple, uniform, and comfortable was exactly what On aimed for with this sleek upgrade.