Our Story

With our head office based in Blairgowrie in Johannesburg, South Africa, Tifosi Sports is a specialised distributor of sports products and an official agent of select European brands such as ON Running Shoes.

Initially named “Tifosi Cycling”, the business was started in South Africa in 2010 by a group of friends who were passionate cyclists and avid sports fans.  Two of the founders were Christopher Froome (now a Team Ineos member and multiple winner of the Tour de France) and Andrew Somerville (an avid cyclist and passionate supporter of the sport).

At that time, the friends shared the view that the choice of cycling clothing and protective wear available in South Africa was inadequate for the average cycling enthusiast.  The founders’ initial plan was to set about sourcing state of the art sports products from select Italian manufacturers – this included customised clothing for business teams, cycling club members and professional teams in South Africa.

Five years after launching the business, the Executive Team took a strategic decision to place more focus on the distribution of sports products that may suit the needs of tri-athletes and runners – such as Running shoes, Apparel and Compression clothing – with a lesser focus on the sporting needs of cyclists.

In 2018 the business was renamed Tifosi Sports and new shareholders and partners were introduced to strengthen the corporate structure, strategic direction and overall operations team in the business.

The current operations team of Tifosi Sports is lead by Nick Zografos as CEO and ably supported by Jacques Botha, Lazinda Te Brugge, Wesley Govindasamy, Megan Singh and Justin Woolven, with Andrew Somerville and Nick Zografos serving as Directors of the company.

Since launching the distribution of the Swiss Engineered Running Shoe Brand named On into South Africa in 2017, our yearly revenues have doubled year-on-year and our top line is expected to exceed R35 million for the 2020 calendar year.

The On brand of running shoes and apparel has become one of the most sort after brands in the active wear and running fraternity in SA and abroad and we remain excited for the future prospects of the Tifosi Sports business.

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